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On March 25th, Xiaomi Motors opened 59 stores in 29 cities across the country, providing static vehicle experience services. On March 28th, Xiaomi Motors will be officially launched.
Xiaomi's emphasis on car manufacturing is self-evident, and it has also paid a great price for it. On March 19th, Xiaomi released its 2023 and Q4 performance reports, submitting a decent annual report.
In 2023, Xiaomi Group's total revenue was 271 billion yuan, a year-on-year decrease of 3.2%. It is worth noting that Xiaomi has had two consecutive years of revenue decline. In 2022, Xiaomi's total revenue was 280 billion yuan, a year-on-year decrease of 14.7%.
Lei Jun once said, "The road to high-end is the only way for Xiaomi to grow, and it is also the battle of life and death for Xiaomi's development." Another major lever for Xiaomi to move towards high-end is Xiaomi Motors.
It is reported that Xiaomi's other businesses are currently and will be in a state of long-term blood transfusion for Xiaomi Motors, and Xiaomi Motors is shoulder the heavy responsibility.
So, in response to Xiaomi's ambitious high-end journey, how did it choose its chip and component suppliers?
Key chip and automotive component suppliers for Xiaomi Motors
According to the previous Xiaomi technology press conference, Xiaomi Automobile has five core technologies, including 1) V8s super motor, with a speed reaching the industry's highest of 27200rpm; 2) CTB integrated battery technology achieves the world's highest volume efficiency of 77.8%; 3) 9100 ton super large die-casting cluster, reducing 840 welding points and 17% weight reduction; 4) Full stack self-developed intelligent driving assistance, equipped with two NV DRIVE Orin chips, with a comprehensive computing power of 508TOPS; 5) Xiaomi's intelligent cockpit creates a comprehensive ecological operating system for people, vehicles, and homes. Based on Xiaomi's core technology, supply chain management capabilities, and brand effect, it is expected to become a new generation of popular car models, driving supply chain enterprise resilience.
Behind the breakthrough in core technology, Xiaomi's suppliers have emerged, including globally renowned suppliers such as NVIDIA, Qualcomm, Bosch, Brebo, and CATL. Apart from foreign suppliers, according to incomplete statistics, more than 40 domestic industry chain companies have become partners of Xiaomi Motors.
Among them, Nvidia is a supplier of autonomous driving chips for Xiaomi automobiles. The Xiaomi SU7 is equipped with Nvidia's two NVIDIA DRIVE Orin high computing power chips, with a comprehensive computing power of 508TOPS; The intelligent cockpit chip uses Qualcomm's 8295 cockpit chip and adopts a 5nm process, with an AI computing power of up to 30TOPS. Compared to the Snapdragon 8155, which is currently very popular in the automotive industry, the overall performance of the GPU of this chip has increased by 2 times, the 3D rendering performance has increased by 3 times, and it supports integrated electronic exterior rearview mirrors, surround view cameras, passenger monitoring and other functions; In addition, Xiaomi has developed a brand new super 800V silicon carbide high-voltage platform, with a maximum voltage of up to 871V.
In terms of traditional hardware, Xiaomi Motors often adopts a direct cooperation approach with suppliers. According to the information released by the Ministry of Industry and Information Technology, the dual motor version of Xiaomi Motors is provided by Huichuan Technology, the single motor version is provided by Liandian Technology, the low-end version is equipped with lithium iron phosphate batteries from Xiangyang Fudi Battery (a subsidiary of BYD), and the high-performance version is equipped with ternary lithium batteries from Ningde Times.
Data source: Public information of various companies, compiled by Xin Bage
According to the latest public information, in addition to some well-known key suppliers, as listed in the table above, multiple listed companies such as Topper Group, Huayu Automobile, Molded Technology, Kaizhong Co., Ltd., Yinlun Co., Ltd., and Junsheng Electronics have directly or indirectly announced their cooperation with Xiaomi.
Of course, there may also be suppliers who have not fully disclosed or have confidentiality agreements in place, such as OFI Optical responsible for supplying high-definition camera components; Desai Xiwei is responsible for intelligent driving and cabin domain control; Huayang Group is responsible for hud and instrumentation. In addition, the differential assembly of precision forging technology; LanSi Technology's intelligent terminal window and protection function components; Longsheng Technology's automotive drive motor iron core; The manufacturers and products of Ruida's connectors are also widely rumored in Xiaomi's automotive supply chain.
Public information shows that in terms of electrification and intelligence, Xiaomi's research and development adopts a parallel model of self research and investment mergers and acquisitions. On the one hand, a large number of talents have been invested in self research. Lei Jun previously revealed that there are 3400 research and development engineers at Xiaomi Automobile, with a research and development investment of over 10 billion yuan; On the other hand, Xiaomi has made extensive and deep investments in the automotive industry chain, providing strong supply chain system support for automotive production. The investment covers power batteries, automotive grade chips, LiDAR, intelligent driving, intelligent cabins, etc., which basically runs through the upstream, midstream, and downstream layout of the automotive industry. For example, Hesai Technology, the laser radar supplier of Xiaomi Motors, is one of Xiaomi's investment enterprises.
In addition to the confirmed and widely rumored suppliers mentioned above, there is also a potential supply chain enterprise of Xiaomi Motors, because the automotive industry chain enterprises that Xiaomi has invested in and cultivated for so many years are likely to have certain development space in the future.
Of course, Xiaomi's SU7 and other automotive businesses have not yet been fully launched on a large scale, and there may be significant adjustments in the industry chain partners in the future. However, at the same time, with Xiaomi's comprehensive layout of the automotive industry, more related industry chain business layout manufacturers are expected to usher in broader development opportunities in the future.
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This is reported by Top Components, a leading supplier of electronic components in the semiconductor industry. They are committed to providing customers around the world with the most necessary, outdated, licensed, and hard-to-find parts.
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Name: John Chen
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